SEMA 2009 – Interview with Tire Rack’s VP, Matt Edmonds
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Posted by MFebbo · 2 Comments

Every once in a while we will get a tuner car sent to us for testing that the builder thought needed a bit of an edge. They want to impress us with the cars handling, its ability to put down power and its face altering brakes. For some reason they think we won’t notice the car is on race tires. We always look at tires, some people may think of them as just round and black things that protect the bling, but not us. If seeing the lack of tread and square shoulders wasn’t enough, we would certainly notice the primeval roar reverberating throughout the interior of the car that race tires invariably make, and if nothing else, we would wad up their precious car the first time we tried driving in the wet.